Most Expensive Rolex Daytona. Named for the john player livery sported by lotus f1 team cars throughout the 1970s the ref. The rolex daytona unicorn is the second most expensive rolex watch ever sold 2 1971 rolex daytona reference 6265 unicorn 5 900 000 the watch is a reference 6265 rolex oyster cosmograph daytona and this particular timepiece is the only known example of the reference 6265 to have ever been manufactured in 18k white gold.
It was purchased for 17 8 million during an auction in october 2017. Named for the livery used by lotus formula one team cars from 1972 1986 the john player special jps is widely regarded as one of the most sought after and rare variations on the standard 6264. The numbers continued to rise with the most expensive rolex daytona ever sold a reference 6263 in yellow gold with lemon colored dial making 3 7 million.
The paul newman daytona is now the most expensive wristwatch ever sold.
Paul newman s rolex cosmograph daytona. Rolex introduced the daytona in 1963 in hopes of competing with omega s speedmaster and capturing racing fans. The most expensive watch ever sold at auction in north america is the paul newman s rolex daytona which fetched 17 75 million us dollars in new york on october 26 2017 by phillips. A rolex daytona watch has set sotheby s own record for the priciest watch ever sold in the uk.