Rolex Pricing Strategy. Rolex is a luxury item and it has a super premium pricing policy for its products. The prices of watches range from 5 000 and go beyond millions.
Competitive analysis in the marketing strategy of rolex the presence of counterfeit products changing buying patterns of customers in the emerging economies the presence of a large number of me too brands in the market and imitation is affecting the industry as a whole. It is hard to remember some other brand that is oriented on only very rich consumers and at the same time having the communication directed to the masses. Without much focusing on the competition rolex is continuously driving the technological advancement and state of art.
Below is the pricing strategy in rolex marketing strategy.
Beckertime is an independent preowned rolex watch and fine timepiece retailer and is not affiliated with rolex s a. Below is the pricing strategy in rolex marketing strategy. Competitive analysis in the marketing strategy of rolex the presence of counterfeit products changing buying patterns of customers in the emerging economies the presence of a large number of me too brands in the market and imitation is affecting the industry as a whole. Rolex sets its prices with little regard to the competition and their pricing choosing instead to price its timepieces as it sees fit and therefore setting the price point for others to follow.